Promotion on social media is no more a luxury but a necessity to conquer the world. Realizing its importance, established brands and startups actively participate in ever-evolving trends in social media. Businesses, however, need to mark an active presence on social media channels like Instagram to gain more potential followers. More are the followers, the better your brand will be perceived. The article runs you through how a brand should craft a strategy that can give them a competitive edge and help them gain more genuine followers on Instagram.

What is meant by FOLLOWERS
How can we forget the time, not in the distant past, where followers mean someone who always keeps the head down. However, followers are the King in social media – they are the determiner of your success. Brands buy more real IG followers to outstand from rivals. They go the extra mile to engage them or get their valuable feedback about products or services. Meaning the followers in social media have a whole new perception. Brands value them and go the extra mile to attract followers of followers.

What is the psychology of followers
People follow you for a variety of reasons – some follow memes account to get their daily dose of happiness or follow brands from where they want to purchase or dream of buying one day. Do you think everyone who follows Gucci has enough purchasing power to bring their products home? No! They watch their ideal brand's posts and are loyal ones who always keep a hawk's eyes on sales or promotions. Therefore a brand should create a strategy to attract followers of every type.

An effective Instagram strategy is vital to have an engaged following
Content is the King, and one should consider crafting a well-maintained and bespoken social media content strategy. The content speaks volumes about brand's values and ethics. Never post randomly. It is better to take help from a marketer or digital strategist who can connect you with a copywriter. The social media copywriter are well-versed in writing social media posts. They undertand the brand and craft the content accordingly. Some renowned celebs or big brands don't manage their account. They have social media managers who keep a record of what's trending and what's not and post what their audience wants.

How to attract 100%, organic followers
We have been emphasizing to have a considerable following. But the question is? How can a business get it? For more organic followers, consider switching a general Instagram account to a business account in the first place. Then, work hard on the bio and profile, create creative posts, use smart tags, collaborate with influencers, host giveaways, post polls, add discounts, use strong call-to-action in your stories and feed's posts. Also, analyze the performance of your Instagram handle over time, figure out the best time to post and what type of content can bring in more engagement.

Wrapping up the article
Today the world is all about trending marketing platforms and coming up with ideas that can help businesses flourish in the long run. Fortunately, there are massive opportunities to market the product digitally. Gone are days when companies spend money on print media or traditional marketing. Instead, brands are now more interested in unleashing opportunities to have a considerable fan base through social media channels like Facebook, Instagram and Twitter. For example, having engaged followers on Instagram, Twitter means you will be perceived as a more genuine and credible brand. So if you want to thrive, work hard to get more followers/fans on all platforms.