NEW YORK, NY.- For three years starting when he was just 12 years old, Devon Werkheiser dispensed advice for bearing the indignities of middle school as the title character in the Nickelodeon series Neds Declassified School Survival Guide. Two decades later, he said, people still recognize him as Ned Bigby.
There was a time when I wanted to transcend Neds, Werkheiser said, but maybe its the answer in getting me where I want to go.
Now 33, hes made peace with his past and is still giving tips to his peers, only he is using a more modern medium. In Neds Declassified Podcast Survival Guide, he and his former Neds castmates Lindsey Shaw and Daniel Curtis Lee dish about the show, which aired from 2004 to 2007, and open up about past personal and career struggles.
The three are among a cohort of former child stars, many from Nickelodeon and Disney Channel shows from the 2000s, who have started podcasts as a way of connecting with a nostalgic Generation Z and millennial fan base. In doing so, they are embracing roles that they played as children and teenagers characters that some had spent years trying to move beyond, with mixed success.
Part of the truth is, if any of our careers were maybe further along, maybe we wouldnt be doing podcasts, Werkheiser said in an interview. There are comments that speak to that, as if we dont know.
Since the Neds podcast debuted in February 2023, several exchanges have caused a stir among its 717,000 TikTok followers. Shaw, who played Moze on the show, spoke about her past struggles with substance abuse. Werkheiser gave an emotional account of his time on the set of the troubled Alec Baldwin Western Rust. And he and Shaw punctured the innocent image of their old show with an awkward exchange about their fumbling offscreen sexual encounters.
Werkheiser was approached about starting a Neds rewatch podcast by Brendan Rooney. Rooney founded the PodCo podcast network last year with his wife, Christy Carlson Romano, a former child star who played Ren Stevens, the overachieving older sister in the Disney Channel series Even Stevens.
In addition to the Neds podcast, the company produces Wizards of Waverly Pod, hosted by former stars of the Disney Channel show Wizards of Waverly Place, about three sibling wizards in training. Romano, who also voiced the title character in the Disney Channel animated series Kim Possible, hosts two podcasts of her own, including one with Anneliese van der Pol, a former star of the Disney Channel sitcom Thats So Raven.
The audience for podcasts continues to grow, with 42% of Americans 12 and older reporting last year that they had listened to one in the previous month, according to a report by Edison Research. Making money isnt simple, in part because the market is so saturated that there isnt enough advertising revenue to go around, said Ethan Cramer-Flood, a principal forecasting writer at Insider Intelligence, a market research firm.
PodCo, which was founded last year, expects to turn a profit by the second quarter of 2024, Romano said. The company plans to introduce several new podcasts this year, including Pretty Little Pod featuring Shaw and Tammin Sursok, who appeared together in the ABC Family series Pretty Little Liars.
Romano said it was never her plan to capitalize on nostalgia. Rather, she said, she ended up greenlighting shows featuring former stars of Disney and Nickelodeon teen sitcoms because they were people she knew and could trust.
She hopes the podcasts are places these stars can feel heard, she said.
Weve been a silent, niche population of people that were conditioned to be compliant and never truly understood our autonomy, Romano said. I want to show them that they can be empowered by having these podcasts.
The hosts havent been afraid to get personal.
Jennifer Stone, who played Harper Finkle on Wizards of Waverly Place, recalled feeling left out on set at times in an emotional exchange on Waverly Pod with her co-host and former co-star David DeLuise. Alyson Stoner, who was a host of the Disney Channel series Mikes Super Short Show and was in the film Cheaper by the Dozen, has discussed being stalked and other pressures of child stardom on their podcast, Dear Hollywood, which is not a PodCo franchise.
As they adjust to the new platform, the hosts have occasionally landed themselves in trouble. The Neds Declassified stars appeared in a TikTok live video March 18 in which they appeared to mock Drake Bell, a former star of the Nickelodeon series Drake & Josh who shared his account of being sexually abused by his dialogue coach in Quiet on Set: The Dark Side of Kids TV, a new Investigation Discovery documentary series.
There was a swift backlash, including a rebuke from Bell. Within days, the Neds hosts apologized, saying they had not seen the series when they were asked to comment on it, and that they did not have a grasp of the gravity of the allegations.
Now weve watched it, and I get it, Werkheiser said in the March 22 episode. If I had just watched, especially, that third episode and then watched us joking like that, I would be like: Are they sociopaths? Is there something wrong with them?
The hosts have also used their shows as a forum to talk about what theyre doing now. Werkheiser, who has spoken about having trouble finding work as an actor after Neds, described his elation at being cast as a cowboy in Rust turning to anguish, after a revolver that Baldwin, the films star, was handling discharged a live round, killing the cinematographer.
After the films safety protocols were called into question, Werkheiser spoke about it in a March 2023 episode.
Every set has some chaos; every set is cutting corners and cutting budgets, he said. I can only speak for my experience. But in my experience, it was no different than any other set Id ever been on.
For Werkheiser, the podcast came about when he needed it, he said. In 2021, he spent countless hours on a pitch for a Neds reboot, a survival guide for young adults, only for the studio to pass on it in a brief email. His career was foundering, and he spiraled into deep depression, he said.
About a year later, Rooney approached him about starting a podcast. Werkheiser quickly embraced the medium, which he said gives him more freedom than he would have on a scripted show. He also relished the chance to reconnect with Shaw and Lee.
It feels like were back on set a little bit, he said. Some parts of our childish selves come out, so it does feel like we picked up where we left off.
This article originally appeared in
The New York Times.