The First Art Newspaper on the Net    Established in 1996 Wednesday, December 8, 2021

3 Tips for Promoting your Own Art Exhibition

So you want to be an Artist… 3 Key Tips for Promoting your Own Art Exhibition
Exhibitions are integral for sharing an artists’ work and connecting with a network of collectors. With the ever-increasing number of gallery spaces available to burgeoning and established artists, effectively promoting your art exhibition is essential to stand out from the crowd. Before you get started, it’s a good idea to have a think about your audience and your budget. Having a clear idea of who you want to reach and how much you have to spend will put you on the right track towards a successful show. To help you get maximum exposure we’ll be walking through some of the best ways to promote your own art exhibition.

Craft a Killer Press Release & Press Pack
Press releases are part and parcel of getting your exhibition noticed by the press. While writing may not be your strong suit, try to ask yourself as you write, "Would I read this?" Your press release should inspire people to want to visit your exhibition. Make sure to include details about your story as an artist, how your exhibition is unique and what your guests can expect. We all have short attention spans, so start with a strong headline to keep readers engaged. Most important, don't forget to outline any key information, like dates, location, private viewings or contact details of your event.

A Picture’s Worth 1000 Words
Having a grabby press release is a great start, but we work in the world of the visual, so words alone won’t get boots through the door. Striking imagery, whether used digitally on your website, or on physical exhibition cards or invitations, is key to gaining interest in your exhibition. Press and listing sites favour events with high-quality images, so when choosing your press images make sure to select eye-catching pieces.

Use Your Networks
It’s all about who you know! Your network of friends, collectors, colleagues, and social followers are essential to creating buzz around your exhibition. Instagram’s 'Stories' provide a great opportunity to give a visual tour of the exhibition and interact with your followers. For extra reach, try using Instagram or Facebook Ads. Don’t forget about your physical networks as well; word of mouth goes a long way! Artist communities and venues are shared spaces. Try approaching these groups directly about your show and work. Many will happily include information about your show on their mailing list or allow you to leave promotional materials about your show.

For more information contact Gallery Shtorm today.

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