Every day, a lot of changes take place in SEO. To know and understand these changes, some SEO experts stay tune with the most recent updates. Most of the people in the SEO industry stays unaware of many beneficial updates. The rules and regulations are dynamically changing at every hour. Several people go with traditional ways without knowing the trendiest changes and lose valuable traffics. Some of the intriguing SEO facts of all time are stated below.
Duplicate content not always hurt your SEO:
Once duplicate contents were considered as a major drawback, but it is not the same nowadays. To republish your content on your site, you can make use of the canonical tag. Duplicate content may not downgrade your ranking as much as you think. The sites that are using your content without your consent or permission can be still reported, but you do not need to worry about the rank loss in the result page of the search engine. If almost all of the main content is copied, then it can result in low rankings. It is all about copy content that will get you penalized, and not the duplicate content.
All search engines do not use links as a ranking factor:
It is possible to rank even without the links. The greatest search engine of Russia, Yandex no longer consider links as a factor for ranking. The commercial SERPS of Russia in Google and Yandex are considered to be one of the most spammed keywords, and black hat SEO techniques are utilized to rank shady websites quickly. You can seek help from an online SEO agency
to know better. It seems like Google also wishes to consider facts instead of links to rank sites. Even they discussed to remove backlinks from the algorithm of Google. If Google makes use of facts to measure quality, a domains trustworthiness might help to raise rankings according to a few experts.
Viral content is not that valuable:
About tons of content is published online every day to millions of sites, but the unique ones stand out. Various big brands make commercial viral content just to trigger their audience. These are good for establishing your brand in the mind of the audience. But, if your business works out with the local customers, then it will be a waste of both time and money to create viral content. Do not hire an SEO agency that promises you to viral content. Instead, make use of social media to promote your business to some selective audience through paid campaigns.
Object detection in images is a powerful ranking signal:
An extra layer of ranking signals is provided by object detection in images, that cannot be altered easily. We all know about the smartness of Google in recognizing objects in images. But at the present day, object recognition is considered to be a withstanding ranking signal that has the capability to affect any kind of business out there. Earlier for image optimization, SEOs used alt tag, title etc. but, now they need to optimize the objects.
Having a video on the homepage is a good ranking factor:
The second largest search engine is YouTube, that is popular for amazing videos. Most of the people out there like videos. Video advertising and marketing has already been popular. You can put a video on the homepage of your website, to double the website traffic. According to studies, compared to the text, videos have 41% higher click through rates. It has the potential to double the chances to show on the first page in the Google search engine result pages.
Apart from the mysterious and intriguing facts that are mentioned above, there are plenty more. You may know some of them, but the ones that are given in this article are of some real use. If you are a survivor in the digital marketing industry and SEO, you need to be aware of the facts. You need to stay patient, as achieving higher ranks in the Google search engine results is not an overnight process, and it requires some of the robust strategies.