Search engine optimization (SEO) has many advantages. We therefore believe that everyone with a website should delve into the wonderful world of search engine optimization. Website visitors are the foundation of a successful online business. SEO helps with this.

SEO is the optimization of your website with the aim of being found better in the search engine. In addition to SEO, you can of course also choose other ways to bring in website visitors, Google Ads, Social media, influencer marketing, email marketing and affiliate programs from Toronto SEO Company. Then why would you choose the time-consuming “SEO”?

In short, SEO is the basis for sustainable growth with the highest ROI (return on investment) of all marketing channels. Curious about all the benefits of SEO? Then read on quickly about backlink masters!

No budget restriction
SEO has no budget constraints. If you achieve the desired organic top 3 positions, you will always be visible. That is not dependent on a budget. Many advertisers have a daily budget. If you advertise and your daily budget is used up, you will no longer be visible. In busy months, this ensures that you do not get the most out of your website.

Also visible with long tail keywords
Longtail keywords are queries that are longer than three words. With SEO it is possible to process many long tail keywords in the content. This is a lot more difficult with advertisements. Most long tail keywords are informative and therefore less interesting to advertise on. By incorporating many long tail variants of your keywords in your texts, it is possible to get more website visits.

This is not to say that advertisements cannot be used. It's just a lot more difficult. Using broad search terms, you must show the advertisements very precisely for the correct search terms. You really need to be a master in Google Ads for this. You don't have this problem with SEO.

You can include enough variations with the desired keyword in the content you write. Your search volume will increase enormously. You can also get services from SEO Company in Toronto.

Higher CTR
If you reach the number one position through a correct SEO strategy, you will achieve the highest possible CTR. Many people no longer click on ads these days. The number 1 organic position achieves 30% of the search traffic within. The number 2 averages 15% and the number 3 around 7%. The remainder of this CTR is split between positions 4-10 (about 12%) and the ads (about 36%).

Low costs
SEO, of course, is not cheap. When you can do everything yourself, it is free. Nevertheless, in practice it turns out that you do need to be knowledgeable. Without this knowledge you waste your effort and it is a waste of time.
The advantage of SEO is that the costs are one-off. It is an investment for a longer period of time. The texts you have written remain on your website forever. An optimized website can often last for years.

This ensures that SEO delivers the highest ROI of any marketing opportunity. This is of course the case when you perform the search engine optimization correctly and achieve the intended positions in the search engine.