Why Businesses Should Have a 360-Degree View of the Customer

The First Art Newspaper on the Net    Established in 1996 Friday, June 14, 2024

Why Businesses Should Have a 360-Degree View of the Customer

Did you know that there are over 300 billion emails sent everyday? That is an automatically high daily rate for email correspondence. What is even more interesting is half of those emails are considered spam. Why is this fun fact important to you and your business? Well companies are sent an influx of emails every single day. Some contain meaningful information while others are deemed completely useless.

When conducting your business you want to make sure that the information you are sharing is meaningful! You may be wondering, okay that sounds great but how does my team accomplish this? What you and your business need is to adopt the 360 degree view to establish good relationships with your customers. Do not waste your or your client’s time by sending fruitless emails.

A 360 degree view will provide personalized material that your clients will appreciate. This practice is essential for every modern business moving forward. The 360 degree view is a method that will allow your company to stand out amongst competitors by not only providing your client with an outstanding product or service but an overall excellent customer experience.

Never heard of the 360 degree view before? No worries we will go through all the basics in this article. By the end all of your questions will be answered. Let's start with the most basic question you may be having: what is a 360 degree view? The concept is very simple. A customer’s 360 degree view refers to the complete picture of their experience with another company. In industry terms this is called a single end to end journey. Understanding this journey is very important to customers. It allows the customers to check in with progress at every step of the way which allows business to be conducted smoothly.

This strategy allows businesses to take all of the customer’s data to be sorted and presented neatly. This data includes previous purchasing data, current purchasing data, customer service interactions, social media activity, and more.This process makes sure all of the customers' needs are met. A 360 degree view ensures the best customer experience imaginable since it will be your company’s job to develop and present unique solutions based on the customer’s data.

Your next question is probably: why is a 360 degree view necessary? Let's start with a fun fact that will highlight how business is traditionally conducted. Currently, only around 10% of companies use a 360 degree view and only around 5% use the technique to improve company growth according to a Gartner report. This means that traditional business practices lose a lot of important data that can be useful to their clients.

Implementing a 360 degree view makes sure that each individual department writes up their own single customer view. This allows each department to collect and sort through its own data that can be given back to the customer. Customers want detailed information. They do not want anything slipping through the cracks. Here are a few reasons why this is important!

A 360 degree view can provide enhanced customer intelligence, better collaboration, superior predictive analysis, stronger personalization, and higher profits. Another massive benefit to adopting a 360 degree view is that this system helps manage costs. As you know marketing campaigns can be dramatically expensive. Any marketer will tell you the more data they have at their disposal while making their campaigns, the better.

With as much data as possible marketers can create accurate campaigns which in the long run will save costs since the team will not have to update their strategy as often due to having accurate data. The likelihood of campaigns failing due to limited data research plummets with this approach.

If you are ready to create a 360 degree view for your business but do not know where to start, consider using Google Bigquery to hubspot. Why use BigQuery? Well this service operationalizes your data by syncing it directly into HubSpot. It is the easiest way for your sales and marketing teams to personalize and contextualize all of their outreach because they will have full visibility into every aspect of the customer journey.

This service includes actionable items such as targeting customers to upsell based on product features they already use, send lifecycle emails to customers based on their recent activity in the product, personalize content in marketing emails based on a customer’s product usage, congratulate customers for reaching milestones within the product, send tips to customers on valuable features they have not used yet, and see a customer’s Stripe and NewSuite invoices directly from HubSpot. This approach is awesome because it allows your teams to access data stored in both HubSpot and Bigquery. With all of the data available you can create a proper 360 degree view of your customers.

Adopting the 360 degree view will help you retain your existing customers and also help gain new ones as your existing clients will go on raving about how great their customer experience is with your company. Customer retention and good reviews will be better for your overall profits going forward.

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Why Businesses Should Have a 360-Degree View of the Customer

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