Rolls-Royce art programme commissions media artist Refik Anadol to create new work

The First Art Newspaper on the Net    Established in 1996 Monday, February 26, 2024


Rolls-Royce art programme commissions media artist Refik Anadol to create new work
Refik Anadol at Goodwood, the Home of Rolls-Royce Motor Cars. Image courtesy Rolls-Royce Motor Cars.



GOODWOOD.- The House of Rolls-Royce announced that media artist Refik Anadol will create a new work for the Rolls-Royce Art Programme. The Turkish-born, LA-based artist will create a unique work of digital art using data sets relating to the colour of every Rolls-Royce motor car created at the Home of Rolls-Royce in Goodwood, West Sussex, over the last ten years. The artwork will be previewed at the House of Rolls-Royce’s major philanthropic event, ‘Dine on the Line’, on 21 September 2019, to be held at the marque’s Global Centre of Luxury Manufacturing Excellence. The new commission will then be presented on permanent display at Rolls-Royce’s global headquarters, with an edition of the piece travelling to international showrooms from early 2020.

The new artwork, entitled Art of Perfection: Data Painting, will consist of an LED ‘canvas’, conveying a unique data painting that uses a series of data sets taken from Rolls-Royce Motor Cars’ Surface Finish Centre. The data relates to the colour reference of each car produced over the past decade, combined with the data generated by the programmed robotic movement required to perfectly apply the surface finish to each car. The custom visuals created for this work have been precisely designed to complement the ‘canvas’ and surrounding space.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, commented: “Since its foundation over 115 years ago, Rolls-Royce Motor Cars has acted as a great source of inspiration for artists. It gives me great pleasure to see this continue to this day. Refik Anadol was recently an honoured guest at the Home of Rolls-Royce in Goodwood, West Sussex, where he was drawn to the complex data sets generated by the Surface Finish Centre, as well as the thousands of unique colours chosen by our clients. We look forward to previewing his digital artwork which incorporates these data sets and colours, fittingly at the Home of Rolls-Royce.”

Artist Refik Anadol commented, “As an artist who utilizes data as pigment, I’m very excited that Rolls-Royce is sharing their complex computational painting data with me, to use as the raw material for this artwork. This project will be very collaborative as there is a direct correlation between Rolls-Royce’s process and mine, in that we harness machines and machine intelligence to help actualize our vision of beauty.”

Anadol’s body of work addresses the challenges and the possibilities that ubiquitous
computing has imposed on human kind, and what it means to be a human in the age of machine intelligence. He explores how the perception and experience of time and space are radically changing now that machines dominate our everyday lives. His site-specific audio-visual performances have been presented internationally at Hammer Museum, Los Angeles US; International Digital Arts Biennial, Montreal, CA; and Ars Electronica Festival, Linz, Austria.

The new work will be previewed at the Home of Rolls-Royce in Goodwood, West Sussex, when the marque will bring together 250 art aficionados and philanthropists for an evening of exclusive art, automotive and culinary experiences. The event, named ‘Dine on the Line,’ will be hosted on the Goodwood production line at Rolls-Royce’s award winning manufactory, designed by the architect Sir Nicholas Grimshaw. 2019’s event will be in support of the Evelina London Children’s Hospital ‘Art for Allergy’ Appeal.

The Rolls-Royce Art Programme has supported a number of high-profile artists in recent years, including Tomás Saraceno, Isaac Julien, Asad Raza, Angela Bulloch and Yang Fudong. Details of the new direction for the Rolls-Royce Art Programme will be unveiled in October 2019.










Today's News

September 10, 2019

Exhibition explores the process of Japanese-style woodblock production

Exhibition at Albertina Museum marks Maria Lassnig's 100th birthday

Anne Mosseri-Marlio Galerie opens Susan Hefuna's first solo exhibition with the gallery

Miami will be one of only three U.S. cities to host "Art After Stonewall 1969-1989"

Bruce Museum receives $5 million donation from the Steven & Alexandra Cohen Foundation

Chinese Doucai Yongzheng Mark and Period vase achieves $387,000 at Doyle

Sotheby's Hong Kong announces highlights included in the Fine Classical Chinese Paintings Sale

20th century and Contemporary masters lead Phillips' Photographs Auction in New York

Artworks by Ai Weiwei, Virgil Abloh, Takashi Murakami and Annie Morris donated to Make-A-Wish UK charity auction

New Public Programs Manager appointed at the Vero Beach Museum of Art

The Julia Stoschek Collection opens the first institutional solo exhibition in Germany by A.K. Burns

Artists Gu Wenda, Zeng Fanzhi launch Contemporary Asian Art Sale at Heritage Auctions

James Webb presents a series of artworks at Galerie Imane Farès

Sotheby's unveils extraordinary jewels from an important Asian American collection

BADA sell majority stake in BADA Fair

HdM Gallery opens a solo show of new works by Charles Sandison

Comprehensive solo exhibition featuring works by Raúl Illarramendi opens at Galerie Karsten Greve

Davis Museum promotes Amanda Gilvin

Cottone to offer the Peter Tillou and Sy & Lorraine Merrall collections

7th Cosmoscow fair sums up results with increased number of important international participants

Rolls-Royce art programme commissions media artist Refik Anadol to create new work

Malware exhibition reveals the destructive beauty of the computer virus

Cadogan Contemporary opens a solo exhibition featuring new work by the acclaimed British artist Sam Lock

Chemould Prescott Road opens 'Woven Memoirs: A New Kind of Nature' by Priya Ravish Mehra

5 Ways to Make a Living as an Artist When Your Art Is Not Selling

ONLINE CASINO WITH NO DEPOSIT BONUSES IN BTC

Boost your Game in Division 2

The Classic Black Diamond Ring ! FOR ITS POPULARITY




Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 



Founder:
Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
produces:

ignaciovillarreal.org juncodelavega.com facundocabral-elfinal.org
Founder's Site. Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful